Apple
App Store
Supports public version history, current listing details, and $214.99/$215 yearly price context.
Accessed July 15, 2026
PTB · PROTECT THE BRAND
This public-safe demo separates App Store facts from PTB concept notes. The short read: a growth app should show steady iteration, while this record shows 13 post-launch updates, a 203-day public gap, and only an estimated 13-26 developer days of update work.
The App Store list shows one launch listing plus 13 post-launch public updates. The clearest issue is the 203-day gap from November 21, 2025 to June 12, 2026.
Mostly bug fixes, performance, UI work, and one larger AI-feature release.
Longest quiet period: November 21, 2025 to June 12, 2026.
A funded app trying to gain traction should show steady fixes plus meaningful product movement.
That higher pace is still only about 1-2 public releases per month.
Many public notes are bug fixes, performance improvements, or UI changes. That does not capture backend work and does not mean every release required the same work level.
A growth-focused consumer app would commonly show meaningful improvements every 4-8 weeks and roughly 1-2 public releases per month. The late-November-to-June public gap is the slow period that stands out.
A clean market read separates build cost, annual operating cost, and update work. These are benchmark ranges, not actual spend records.
Current benchmark to rebuild a simple video/community app from scratch.
2-4 years ago, a higher-end growth app could reasonably price much higher.
Approximate annual hosting, maintenance, monitoring, and support model.
Typical minor-update benchmark. Older high-end work could run closer to $3k-4k.
This is based on market research from multiple sources, and I would love to see an alternative report.
Using 1-2 developer days per post-launch update, 13 public updates illustrate about 13-26 developer days, roughly 3-5 work weeks. This is a workload model, not an invoice model.
The cleaner model is $12,000-$24,000 annually for operating, maintenance, hosting, monitoring, and routine support before larger new features.
This is based on market research from multiple sources, and I would love to see an alternative report.
The useful price story is not just the final $215 number. The price concern was raised before launch, then the lower price still did not solve the product-depth issue.
Nonprofit membership on Thinkific, same platform used by Greg for recruitment programs.
Older product, proven demand, and still priced higher.
App Store listing rounds to $215/year, which is $82 less than Gold Glove.
Lower price did not fix the smaller feature set or flexibility gap.
No exact user-count claim is stated because the pasted thread says not to state unsupported exact counts unless internally sourced.
This section is concept context. It is meant to show the product opportunity and the repeated date movement without over-writing the point.
Concepts were very doable team features people wanted, similar in spirit to Nate's Shot Clock app.
Back then: roughly $20k-$30k to build; smaller features could be about half that now.
Pricing was still unresolved, while detailed concepts and competitor-tool ideas were already in view.
Some concepts could be standalone high-value businesses if built right.
The app launched later than expected and team-tool timelines moved with it.
The core product still did not include the team tools plan.
Full concepts focused on team and camp tools that did not compete with the current app.
They matched Trosky-style programs that have worked before and still make sense.
The team-tools promise had been part of the story through investor conversations.
The practical expectation was still a solution that made sense for everyone.
The concept shifted from delayed to not being built, despite the earlier direction.
That is the main product promise issue.
Timeline statements are PTB concept notes, not independent public-source proof.
Public web sources are separated from PTB concept notes. App Store rechecked July 15, 2026.
Simple to complex consumer app build context.
Annual maintenance benchmark for most apps.
Experienced mobile developer hourly-rate context.
Cloud hosting and CDN pricing context.
Maintenance as a share of original build cost.
Better tooling can reduce build and update costs.
Apple
App Store
Supports public version history, current listing details, and $214.99/$215 yearly price context.
Accessed July 15, 2026
Clutch
Pricing
Supports mobile app development pricing and agency-rate benchmark context.
Accessed July 14, 2026
GoodFirms
Cost
Supports broad app development cost and complexity benchmark ranges.
Accessed July 14, 2026
Upwork
Rates
Supports freelance mobile developer hourly-rate context.
Accessed July 14, 2026
AWS
Cloud
Supports cloud pricing as pay-as-you-go operating context, not fixed proof of spend.
Accessed July 14, 2026Supports maintenance and operating-cost context as a share of build cost.
Accessed July 14, 2026
McKinsey
Velocity
Supports developer velocity and iteration-speed context.
Accessed July 14, 2026
PTB
Handoff
Supports the timeline narrative, Gold Glove comparison framing, and handoff-labeled product notes.
Supplied in the current Codex threadThis is only needed when you save a note, pick an upload, or queue something for the background sheet.