Apple App Store
Supports public version history, current listing details, and $214.99/$215 yearly price context.
Open App Store Accessed July 14, 2026
PTB · PROTECT THE BRAND
This public-safe demo separates App Store facts, benchmark estimates, supplied PTB handoff notes, pricing comparison, source links, and a local-only journal/upload demo. The short view is the outline; the full view is every row expanded in place.
The public App Store history shows a moderate first-year cadence. The longest visible public release gap runs from November 21, 2025 to June 12, 2026.
Many public notes are bug fixes, performance improvements, or UI changes. That does not capture backend work and does not mean every release required the same work level.
A growth-focused consumer app would commonly show meaningful improvements every 4-8 weeks and roughly 1-2 public releases per month. The late-November-to-June public gap is the slow period that stands out.
These are market benchmarks and workload estimates, not proof of actual spend. The math is intentionally simple and public-safe.
Using 1-2 developer days per minor update, 14 public releases illustrate about 14-28 developer days. This is a workload model, not an invoice model.
The cleaner handoff estimate is approximately $35,000 for operating and minor-update work over the first 14 months.
These are market benchmarks and workload estimates, not proof of actual spend. They should not be read as evidence that all 14 releases were individually invoiced at $3,000.
This section keeps the corrected handoff numbers and avoids unsupported exact user-count claims.
No exact user-count claim is stated because the pasted thread says not to state unsupported exact counts unless internally sourced.
Supplied handoff: the later expectation moved to discussions around the new year.
Supplied handoff: two months before expected January 2025 launch timing, team tools were represented as something that would not be built.
Timeline statements are supplied handoff notes, not independent public-source proof.
Public web sources are separated from supplied PTB handoff notes. Access date: July 14, 2026.
Supports public version history, current listing details, and $214.99/$215 yearly price context.
Open App Store Accessed July 14, 2026Supports mobile app development pricing and agency-rate benchmark context.
Open Clutch Accessed July 14, 2026Supports broad app development cost and complexity benchmark ranges.
Open GoodFirms Accessed July 14, 2026Supports cloud pricing as pay-as-you-go operating context, not fixed proof of spend.
Open AWS Accessed July 14, 2026Supports developer velocity and iteration-speed context.
Open McKinsey Accessed July 14, 2026Supports the timeline narrative, Gold Glove comparison framing, and handoff-labeled product notes.
Supplied in the current Codex thread